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Tag: Playable in-game ads


Marketing Technologies, Mobile Marketing

Playable in-game ads are most effective but marketers should consider motivation

April 14, 2022

Via: Business of Apps

Playable mobile adverts have some of the lowest cost-per-install (CPI) at $1.98 below the average $3.79 for other gaming ad formats. That’s according to the latest report by mobile app growth platform Liftoff published today based on an analysis of […]