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Tag: platform


Big Data, Platforms & Software

Microsoft Advertising Launches Audience Segments For Valentine’s Day

February 9, 2023

Via: Search Engine Journal

Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding to 34 additional markets, now totaling 164 markets worldwide, allowing businesses to reach over […]


Marketing Channels, Social Media Marketing

Planning for 2023: Snapchat Posting Tips

January 24, 2023

Via: Social Media Today

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]


Marketing Channels, Social Media Marketing

Instagram Marketing: An In-Depth Guide

December 29, 2022

Via: Search Engine Journal

How Effective Is Instagram For Marketing? More than a platform for sharing photos and videos with your social circle, Instagram’s visual format makes it a valuable part of any ecommerce strategy. Whether you’re using organic content, paid ads, or a […]


Marketing Channels, Social Media Marketing

9 Tips To Grow Your Small Business With Social Media Marketing

December 15, 2022

Via: Entrepreneur

Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you’re just starting or have been in business for years, social media marketing can help your small […]


Big Data, Platforms & Software

Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

August 29, 2022

Via: Martech Zone

The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential […]


Automation, Marketing Technologies

Omnisend: An Easy-to-use Platform for Ecommerce Email & SMS Marketing Automation

December 29, 2020

Via: Martech Zone

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over […]


Marketing Channels, Web Advertising

Building a better Budweiser eCommerce platform

August 26, 2020

Via: Marketing Land

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering […]


Marketing Channels, Social Media Marketing

How Facebook Ads Could Change for Marketers If There’s a New President

February 10, 2020

Via: Target Marketing

Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as […]


Marketing Channels, Social Media Marketing

We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

January 27, 2020

Via: Adweek

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows. While these paid ads are supposed to convince consumers to stop scrolling and learn about […]


Marketing Channels, Social Media Marketing

How to Not Waste Money on Facebook and Instagram Ads

January 22, 2020

Via: Target Marketing

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s […]


Big Data, Platforms & Software

Direct Supply Paths Are Becoming Standard Practice in Programmatic

December 20, 2019

Via: Target Marketing

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers […]


Social Media Marketing

An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

November 26, 2019

Via: Target Marketing

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Facebook Details Its Efforts to Keep Counterfeit Goods Off Its Platform

November 22, 2019

Via: Adweek

Facebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to […]


Marketing Channels, News, Social Media Marketing

Facebook Reveals Steps to Keep Advertisers Better Informed

November 21, 2019

Via: Adweek

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]


Big Data, Platforms & Software

3 Tips for Switching Your Platform to First-Price Auctions

November 15, 2019

Via: Adweek

Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic […]


Marketing Channels, News, Social Media Marketing

Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

November 1, 2019

Via: Adweek

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter’s decision […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Pinterest Unveils Shop the Look Ads, Retooled Business Profiles

September 23, 2019

Via: Adweek

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to […]


Big Data, Platforms & Software

Shopify Is Now Open to CBD Retailers

September 17, 2019

Via: Adweek

With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.’s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, […]


News

Why C-Suites Are Agonizing Over the Death of Email

August 9, 2019

Via: Target Marketing

There is no question that many of the fat cats inhabiting C-suites today are nervously scratching their heads and trying to conjure up strategies to protect their empires against the possibility of an economic downturn. The barbarians are not yet […]


Big Data, Platforms & Software

Facebook Watch Is Rolling Out New Features, Monetization Options and Shows

June 12, 2019

Via: Adweek

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]