Tag: planning

Content & SEO, Marketing Channels

SEO planning: Your one-page SEO plan

March 18, 2024

Via: Search Engine Land

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]

Marketing Channels, Social Media Marketing

Planning for 2023: LinkedIn Posting Tips

January 23, 2023

Via: Social Media Today

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]

Content & SEO, Marketing Channels

6 Best Content Calendar Templates To Use In 2023

December 27, 2022

Via: Search Engine Journal

But First, What Is A Content Calendar? Content calendars are essentially time management systems that organize your workflow into weekly or daily blocks. This helps you stay organized and focused on creating high-quality content. Content calendars are extremely useful for […]

Marketing Technologies, Other Technologies

Agile estimation techniques help marketers manage workload

July 15, 2020

Via: Marketing Land

After working with many teams in both software and marketing there’s a fundamental difference I’ve observed – most marketers don’t estimate their work. I’ve also noticed that marketers are more deadline-driven and over-stretched compared to their software counterparts. While estimating […]

Big Data, Customer Data

3 Steps for Building Brand Authenticity When Consumer Trust Is at Rock Bottom

April 16, 2019

Via: Target Marketing

In my last post, I discussed how brand trust in the U.S. may have hit rock bottom and that marketers need to build brand authenticity. In this article, I would like to discuss a bit about how companies can address […]


5 Statistics to Guide Your Marketing Resource Decisions in 2019

January 30, 2019

Via: Convince and Convert

Resource decisions are some of the most important and difficult decisions that a marketing leader must make. Do I have the right people doing the right things? Should I use in-house resources, external resources, a combination of the two, or […]

Marketing Technologies, Other Technologies

How local languages should influence your search & advertising strategies

July 19, 2018

Via: Econsultancy blog

In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions. […]