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Tag: Pinterest


Marketing Channels, Social Media Marketing

YouTube Shorts ads drive the most traffic

October 18, 2022

Via: Business of Apps

Short video ads have taken the app marketing world by storm and there are plenty of good reasons for developers and brands to be optimistic. From platforms such as YouTube to Instagram and Pinterest – with so many platforms to […]


Marketing Channels, Social Media Marketing

Pinterest foresees lackluster ad growth amid economic uncertainties

August 4, 2022

Via: Marketing Dive

Pinterest this week became the latest company to report lower growth or declines in revenue as economic uncertainties dampen demand for advertising. Meta Platforms, the owner of Facebook and Instagram, last week said revenue declined for the first time in […]


Big Data, Customer Data

Pinterest monthly active users stagnate while revenues continue to climb

August 3, 2022

Via: Business of Apps

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]


Marketing Channels, Social Media Marketing

Pinterest launches real-time analytics for Pins

August 1, 2022

Via: Business of Apps

Pinterest officially launched real-time analytics for its Pin Analytics on mobile devices. The tools aim to provide more data on how Pins are performing at any time. The feature is also available for its web Analytics platform, but making it […]


News

Pinterest CEO Steps Aside, as Former Google Commerce Chief Takes the Reigns at the App

June 28, 2022

Via: Social Media Today

Pinterest has today announced that co-founder and CEO Ben Silbermann is stepping down from his role, and shifting to a new position within the organization, with online commerce expert Bill Ready set to take over as Pinterest chief, effective June […]


News

Pinterest prohibits climate misinformation in ads, content 

April 6, 2022

Via: Search Engine Land

Pinterest wants to remove any traces of climate misinformation from its platform. The company announced it will now remove any ads or content from its platform that violates its new policy. In October, Google announced a similar policy. It prohibited […]


Marketing Channels, Social Media Marketing

Pinterest updates sharing of Idea Pins to other social networks

March 21, 2022

Via: Business of Apps

Pinterest has just made it easier to share Idea Pins – Story-type Pins it released last year. Idea Pins work in a similar way to Stories already, but now users can share them on Instagram and Facebook Stories. Idea Pins […]


Marketing Channels, Social Media Marketing

Pinterest Launches Commerce-Friendly Features, Inches Closer To Native Checkout

October 6, 2021

Via: AdExchanger

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature […]


News

Pinterest Announces Creator Showcase for Latiné Heritage Month

September 20, 2021

Via: Social Media Today

Pinterest has announced a series of events and shopping promotions for Latin and Hispanic Heritage Month, including a new shopping showcase and a collaborative Idea Pins program with selected Pin creators. Though Pinterest is making one key difference in its […]


News

Pinterest Bans All Weight Loss Related Ads

July 2, 2021

Via: Social Media Today

Pinterest completes their list of already banned weight loss related ads as National Eating Disorders Association’s data shows a steep rise in unhealthy eating patterns during the pandemic and Pinners embrace radical self-acceptance. National Eating Disorders Association helpline has reported […]


Marketing Channels, Social Media Marketing

Pinterest introduces Shopping List feature

June 8, 2021

Via: Marketing Dive

Pinterest’s feature expansion is a continuation of the platform’s efforts to enhance its shopping experience. The company debuted its verified merchant program and shop tab features last year. In May, the platform also launched its Idea Pins and more creator […]


Marketing Channels, Social Media Marketing

Pinterest adds Idea Pins to boost engagement with brands and creators

May 21, 2021

Via: Business of Apps

Pinterest has finally expanded the launch of its multi-page video format globally. Businesses in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland can now use the pins to boost interaction with users. The so-called Idea Pins let creators […]


Marketing Channels, Social Media Marketing

Pinterest Launches ‘Idea Pins’ its Revamped Variation on Stories

May 18, 2021

Via: Social Media Today

Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer. Instead, […]


News

Pinterest Lets Content Owners Control How Their Images Are Used

April 21, 2021

Via: Search Engine Journal

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used. The new Content Claiming Portal allows creators to remove existing versions of their content and […]


Marketing Channels, Social Media Marketing

Pinterest Ads: The Definitive Guide to Promoted Pins

April 7, 2021

Via: Search Engine Journal

Thinking of using Pinterest Ads to expand your social reach? Pinterest is a social network that helps users find ideas and inspiration for everything from home decor and style to pet accessories, recipes, and DIY activities. It’s used by over […]


Marketing Channels, News, Social Media Marketing

News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

October 15, 2019

Via: BufferSocial

As ever, a ton is happening in the world of social media, and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Pinterest Unveils Shop the Look Ads, Retooled Business Profiles

September 23, 2019

Via: Adweek

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to […]


News

Pinterest Debuts a New Ad Optimization Tool For Marketers

April 11, 2019

Via: Adweek

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform. Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, […]


Big Data, Platforms & Software

Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

January 14, 2019

Via: Adweek

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]


News

Pinterest Shared 4 Ways for Brands to Optimize Their Ad Campaigns

November 5, 2018

Via: Adweek

Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]