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Tag: PESO


Advertising Technology

It’s Time to Ditch the Paid/Earned/ Shared/Owned Model of Ad Tech

July 8, 2016

Via: Ad Age

Before the great ad-tech boom, the advertising model was straightforward — if not simple. The “four Ps” dominated the modern marketing machine, with “promotion” being universally understood as paid media and sales promotions. End of story. Then digital happened and […]