Tag: Personalized marketing


Personalization: Your Not-So-Secret Key to Unlocking Digital Marketing Success

July 10, 2024

Via: Mary Gamet

No matter which niche you are serving, your audience expects personalized interactions across all touchpoints. Whether you address your ideal customer through social media, website, or email, they want to feel valued and recognized. In fact, McKinsey & Company found […]

Big Data, Customer Data

Online Rendezvous: How First-Party Data Drives Personalized Engagement

December 16, 2022

Via: MediaPost

There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado. For one, the US personal savings rate dropped to 2.3% in October […]

Marketing Technologies, Other Technologies

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

October 14, 2022

Via: AdExchanger

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]

Marketing Technologies, Other Technologies

What is Humanized Marketing and How Does It Affect Your Business?

August 8, 2022

Via: Entrepreneur

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]

Big Data, Customer Data

CCPA’s Effect on Personalized Marketing and How to Adapt Your Strategies

March 10, 2020

Via: Target Marketing

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected […]

Marketing Technologies, Other Technologies

Why Your Marketing Personalization Isn’t Good Enough Yet

May 4, 2017

Via: Convince and Convert

Adaptive content. Omni-channel marketing. People-first marketing. Personalized marketing. Personalization. Whatever you want to label it, they all speak to a similar concept: the idea that data and technology can be used to deliver a more tailored experience for consumers, and […]