Tag: personalized content

Big Data, Customer Data

Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say

November 30, 2021

Via: MediaPost

Brands preparing for the end of the third-party cookie see one possible solution in email, judging by “Life after the third-party cookie,” a study by Lytics, done in conjunction with Sapio. Of the companies polled, 51% plan to spend more […]