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Tag: performance.


Marketing Channels

A/B Testing Doesn’t Cut It In the Post-COVID World

August 24, 2020

Via: Target Marketing

Getting into the heads of prospective customers needs to be top-of-mind for marketers looking to drive results and conversions on their websites, especially during these uncertain times when information and mindsets are changing daily. But, traditionally, that’s easier said than […]


Content & SEO, Marketing Technologies

For Improved Search Results, Try Pruning Your Content

June 17, 2019

Via: Target Marketing

Gardening is one of the most popular hobbies in the United States. As an avid gardener, both indoors and out, I’m always searching for how to improve how my garden grows. As a search consultant, I am always looking for […]


Marketing Channels, Web Advertising

A Strategy for Successful Leadership of the Website Team

October 11, 2018

Via: Target Marketing

Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? Should you care? If you look at SQLs by source, […]


Content & SEO, Marketing Technologies

If Content Is a Performance, Is It Ever Authentic?

June 18, 2018

Via: Copyblogger

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your […]


Email Marketing, Marketing Channels

6 Reasons Email Performance Is Increasing

February 28, 2018

Via: Target Marketing

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details. Yesterday, marketing automation provider SharpSpring announced research saying marketing automation is the reason email performance […]


Marketing Channels, Social Media Marketing

What’s the point of social media for luxury brands?

March 8, 2016

Via: Econsultancy blog

Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance. At the same time, brands who performed well in the WOM arena were making less impact in social […]