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Tag: performance marketing


Marketing Technologies, Other Technologies

When Times Are Tough, Performance Marketing Is A Must

November 10, 2022

Via: AdExchanger

The jury is still out on whether a recession is inevitable given the current strength of the job market and consumer demand. Nevertheless, the vast majority of businesses are revisiting all line items in their budgets. Research clearly shows that […]


Automation, Marketing Technologies

How to Integrate Your Product Into Your Performance Marketing

July 7, 2021

Via: Search Engine Journal

SaaS marketing is highly competitive, and you can’t drive demand or adoption until you get in front of your ideal audience. So how do you make your product discoverable to people who matter? On June 30, I moderated a sponsored […]


Marketing Technologies, Other Technologies

4 Keys to Effective Performance Marketing in 2021

December 23, 2020

Via: Adweek

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of […]


Marketing Technologies, Other Technologies

4 Steps to Implement and Improve Performance Marketing

June 30, 2020

Via: Target Marketing

To say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]


Email Marketing, Marketing Channels, Marketing Technologies, Other Technologies

Digital Print, AR, and Experiential Marketing Evolve Direct Mail

November 25, 2019

Via: Target Marketing

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]