Tag: Pepsi


Pepsi prepares for NFL season with fridge-TV combo, new commercials

August 18, 2022

Via: Marketing Dive

Despite Pepsi cutting the cord on its longtime NFL Super Bowl Halftime Show sponsorship, the company understandably wants to maintain ties with what has become the most profitable sports league in the world. The desire is signified by parent PepsiCo’s […]


How Coke and Pepsi’s rivalry shaped marketing — and where it goes next

May 3, 2022

Via: Marketing Dive

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on which label they align with. “Are you […]


Pepsi scouts next pop star in new show spanning TikTok, TV

March 7, 2022

Via: Marketing Dive

Pepsi has long had ties to the music industry, including a longstanding partnership with MTV and sponsoring the Super Bowl halftime show. The new “Becoming a Popstar” show helps to deepen that association, especially with younger consumers, by going beyond […]


Pepsi and ‘Billions’ star rouse football fans to watch at home

August 24, 2021

Via: Marketing Dive

Pepsi, a longstanding NFL sponsor, is heralding the return of football season with ads that make an impassioned argument for fans to stay inside on game day even as other opportunities call. The effort builds on a “Made for Football […]

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Pepsi Veteran Marcus to Lead Marketing at Peloton

April 12, 2016

Via: Direct Marketing News

Fitness upstart Peloton has brought in a packaged goods veteran to help sell its $1,995 stationary bikes and virtual spin club memberships to consumers. Lori Tauber Marcus takes over as CMO of Peloton today, charged with heading its global marketing […]