Tag: payment

Marketing Technologies, Other Technologies

Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing

June 12, 2024

Via: Martech Zone

Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is […]


Court Stays Order Requiring Apple To Allow In-App Links To Outside Payment Options

December 9, 2021

Via: MediaPost

Siding with Apple, a federal appellate court has stayed a trial judge’s order that would have required the company to allow developers to use in-app buttons or links to point consumers to outside payment options. In an order issued Thursday, […]

Advertising Technology

15% Prefer To Pay With Digital Wallet; 53% Still Like Cash

March 15, 2017

Via: Media Post

Digital wallets continue to look for some respect. After kicking around for years, a mere 16% of consumers have ever used a digital wallet, based on a new study. Even worse, consumer awareness and understanding of digital wallets is low, […]