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Tag: Pay-per-click


Marketing Channels, Web Advertising

How paid placements will evolve alongside AI-powered search

March 31, 2023

Via: Search Engine Land

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by […]


Editorial

How to plan, execute, and optimize a PPC strategy

June 22, 2021

Via: Diana Beverly Ross

What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, […]