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Tag: pandemic


Content & SEO, Marketing Channels

How to approach SEO in a period of global disruption

August 18, 2022

Via: Search Engine Land

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these have taught us anything in the world of SEO, it’s that even the most sound, […]


Marketing Channels, Web Advertising

Hospitality brands reclaim lost mojo with ambitious ad campaigns

August 15, 2022

Via: Marketing Dive

After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soaring demand continues to create an ugly collision with supply and labor shortages. Despite months of airport […]


News

CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover

May 24, 2022

Via: Marketing Dive

The economy may be on shaky ground, but CMOs don’t seem too phased. Gartner’s latest batch of research indicates that marketing budgets have continued to recover at a steady clip after cratering earlier in the pandemic, when many businesses enacted […]


Marketing Technologies, Other Technologies

Connect with Customers by Getting Up to Speed on Video Marketing

March 17, 2022

Via: Entrepreneur

Video marketing has seen massive growth over the past few years — especially as a result of the pandemic. Today, 86 percent of businesses use video marketing in some fashion and 73 percent of consumers say they’d rather watch a […]


News

Travel apps are rebounding quickly after pandemic

March 15, 2022

Via: Business of Apps

Google Maps continues to dominate the charts of the top 10 most downloaded travel apps, followed by Uber and Booking.com. Quarterly downloads of the top 100 travel apps in the US seem to have recovered to pre-pandemic levels, according to […]


Marketing Channels, Web Advertising

Study: Global Contextual Ad Market To Hit $335B By 2026

March 14, 2022

Via: MediaPost

The pandemic has impacted advertising revenue in the past two years, but a new market study published by Global Industry Analysts Inc. forecasts an uptick for contextual advertising. It estimates the global contextual ad market will hit nearly $200 billion […]


News

What marketers can expect in 2022 amid continued uncertainty

February 3, 2022

Via: Marketing Dive

As the country approaches the start of a third year under a pandemic, marketers still face a raft of new challenges — supply chain disruptions, labor shortages, inflationary pressures — even before factoring in the need to address pre-pandemic issues […]


News

Can restaurant marketers get digital right while facing panoply of pressures?

January 18, 2022

Via: Marketing Dive

Heading into a new year, restaurants are not only still feeling the effects of the pandemic, but are also grappling with labor, supply chain and inflationary issues that affect their marketing. While these pressures are being felt across industries, restaurants […]


Marketing Technologies, Mobile Marketing

Mobile app ad spend jumped 23% while user app session lengths grew in 2021

January 13, 2022

Via: Business of Apps

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, […]


Content & SEO, Marketing Channels

Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]

January 7, 2022

Via: CMI

The pandemic made organizations care (finally) about building a strategic content development function. As a result, I see more and more content marketing leaders face the challenge of solving how content flows through the business. It all comes down to […]


Editorial

High Converting Holiday and Post-Holiday Newsletters

December 8, 2021

Via: John Mathews

With the COVID-19 pandemic still disrupting global sales, brands everywhere know that this holiday season could be the best chance to boost purchases by year-end. Most digital marketing tools can help marketers and their brands achieve this important goal. But […]


News

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

November 11, 2021

Via: Digiday

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. Not because there won’t be notable cuts; they have already happened and continue to do so, according […]


News

Social Media Can Make Us Crazy — But Is It Cause Or Effect?

November 10, 2021

Via: MediaPost

Social media has changed our world. For many, it defines their social existence. That was particularly true during the height of the pandemic. (It also caused Zoom to skyrocket in popularity and value.) However, for various demos — Gen Z […]


Marketing Channels, Social Media Marketing

Brands Struggle To Find The Right Influencers

October 20, 2021

Via: MediaPost

As brands seek ways to establish more personalized connections with consumers, they’re engaging social media influencers more heavily than in previous years, according to a recent Nielsen assessment. The pandemic has accelerated the trend, given the elevated need for connection […]


News

Travel app downloads up 14% in H1 2021

October 12, 2021

Via: Business of Apps

Travel app downloads jumped 14% to 143 million in H1 2021 compared to the previous year as a growing number of consumers are getting vaccinated and return to travel. That’s according to new data released by Sensor Tower which shows […]


Marketing Technologies, Mobile Marketing

Millennials more likely to shop on mobile and engage with rewarded ads

October 6, 2021

Via: Business of Apps

Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said […]


Big Data, Customer Data

How PepsiCo is harnessing data to help retailers increase sales

October 4, 2021

Via: Marketing Dive

As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks. The maker of Cheetos and Mtn Dew […]


News

Food delivery app installs continue to grow

October 1, 2021

Via: Business of Apps

Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%). Food delivery apps were among the winners during pandemic lockdowns in […]


Editorial

Five Challenges Facing Marketers in 2021

September 28, 2021

Via: Natalie Dunn

Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the […]


Big Data, Customer Data

88% of customers want more authentic social commerce experiences

September 20, 2021

Via: Business of Apps

Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, […]