Tag: Paid Social

Content & SEO, Marketing Channels, Social Media Marketing

SEM Or Paid Social: Why Use Both?

October 27, 2022

Via: Search Engine Journal

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about […]

Marketing Channels, Social Media Marketing

3 powerful micro-conversion strategies for paid social

April 18, 2022

Via: Search Engine Land

Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social […]

Marketing Technologies, Other Technologies

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

April 20, 2021

Via: Search Engine Journal

Taking a new approach to how you strategize your digital campaigns might be just what you need to break through a plateau and better serve your targeted audiences. This is one way that cross-channel insights can drive real gains. Moving […]

Big Data, Customer Data

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

June 25, 2020

Via: Marketing Land

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]


How to Leverage Paid Social at Every Stage of the Customer Journey

August 22, 2018

Via: Adweek

With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital advertising options, like social media and display ads, will represent […]

Marketing Channels, Social Media Marketing, Web Advertising

Where Your Brand Is Going Wrong With Paid Social

June 12, 2018

Via: Convince and Convert

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]