Tag: paid social strategy

Marketing Channels, Social Media Marketing

Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy

June 3, 2022

Via: Search Engine Journal

Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage of the online store customization features to track sales made through different outlets, including […]

Marketing Channels, Social Media Marketing

3 powerful micro-conversion strategies for paid social

April 18, 2022

Via: Search Engine Land

Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social […]