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Tag: paid search


Content & SEO, Marketing Channels

Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners

July 2, 2024

Via: Search Engine Journal

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for […]


Marketing Technologies, Other Technologies

Top 5 paid search B2B lead gen strategies for 2024

April 29, 2024

Via: Search Engine Land

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects […]


News

Trends in paid search to watch in 2024 by Cynthia Ramsaran

September 25, 2023

Via: Search Engine Land

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to […]


Marketing Channels, Web Advertising

6 Ways To Optimize Your PPC Performance

September 8, 2023

Via: Search Engine Journal

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is […]


Content & SEO, Marketing Channels

20% of CMOs to invest less in paid search, SEO this year

May 22, 2023

Via: Search Engine Land

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of […]


Content & SEO, Marketing Channels

U.S. paid search spend forecast to hit $110 billion in 2023

May 18, 2023

Via: Search Engine Land

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher […]


Marketing Channels, Web Advertising

PPC is a tough game – you have to accept it

March 20, 2023

Via: Search Engine Land

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return […]


Content & SEO, Marketing Channels

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

August 21, 2022

Via: Search Engine Journal

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]


Marketing Channels, Web Advertising

Get To Know Ad Rank & Learn 3 Ways To Improve It

June 13, 2022

Via: Search Engine Journal

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]


Content & SEO, Marketing Channels

Demystifying SEO Investments: Expert Advice On What CMOs Can Expect

June 2, 2022

Via: Search Engine Journal

Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? You can uncover the best ways to invest in the future by gaining a solid understanding […]


Big Data, Customer Data

Google Offers 3 Strategies for Adjusting to Privacy First Marketing

April 14, 2022

Via: Search Engine Journal

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to […]


Content & SEO, Marketing Channels

How To Make Paid Search Work For B2B Marketing

March 28, 2022

Via: Search Engine Journal

High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better B2B leads. Prequalify Users With Ad Copy One struggle many […]


Content & SEO, Marketing Channels

4 ways to boost your paid search performance

February 8, 2022

Via: Search Engine Land

Serve the most relevant ads, to the right people, at the best time. This formula should give you better campaign performance, right? Not quite. PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing […]


Content & SEO, Marketing Channels

What to Do When Competitors Buy Your Brand Keyword

October 25, 2021

Via: Search Engine Journal

So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your brand keywords and brand name has no doubt proven to […]


Marketing Channels, Web Advertising

10 Paid Search & PPC Planning Best Practices

July 27, 2021

Via: Search Engine Journal

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and goals have evolved over the […]


Content & SEO, Marketing Channels

Branded content, influencer marketing make up biggest slice of digital ad budgets

April 22, 2021

Via: Marketing Dive

Branded content and influencer marketing were a bigger priority for advertisers as they ramped up marketing activity in the second half of 2020, a trend that appears to be continuing in 2021. With marketers’ supply systems under pressure, many focused […]


Marketing Technologies, Other Technologies

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

April 20, 2021

Via: Search Engine Journal

Taking a new approach to how you strategize your digital campaigns might be just what you need to break through a plateau and better serve your targeted audiences. This is one way that cross-channel insights can drive real gains. Moving […]


Big Data, Customer Data

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

June 25, 2020

Via: Marketing Land

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]


Marketing Channels, Web Advertising

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers

February 15, 2019

Via: Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]


Advertising Technology

Ask the #SMXperts series — Advanced audience targeting

June 8, 2018

Via: Marketing Land

The rise of audience targeting is the biggest change in paid search over the last 10 years. You can easily create audiences based on a plethora of characteristics and then adjust bids, ads and content for each audience type. With […]