Tag: Optimizing

Content & SEO, Marketing Channels

How To Write Great SEO Titles

November 18, 2022

Via: Search Engine Journal

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more […]

Content & SEO, Marketing Technologies

How to Use Content Marketing to Support Your Sales Team

March 12, 2020

Via: Target Marketing

Improving your sales team’s effectiveness is an ongoing process. Content marketing can help. In fact, content is no longer a nice-to-have. For most marketers, it’s a must-have. Here’s why. Content IS Your Sales Team For starters, today’s buyers are typically […]

Marketing Channels, Web Advertising

What SEO Means on Amazon and How Brands Can Make the Most of It

November 12, 2019

Via: Adweek

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]

Marketing Channels, Social Media Marketing

LinkedIn Just Added 3 New Marketing Objectives to Its Campaign Manager

July 11, 2019

Via: Adweek

Advertisers on LinkedIn have three new objectives to tap via its Campaign Manager: brand awareness, website conversion and job applicants. The professional network said the updates now give marketers a full-funnel experience, from initial awareness through to conversion. LinkedIn is […]

Big Data, Customer Data

5 Strategies For Improving Customer Experience

May 24, 2019

Via: Chief Marketer

Today’s marketplace offers seemingly limitless options for every product and service—from food delivery apps, sneaker brands, beauty supplies and more. As a result, the ability to deliver a personalized customer experience has surfaced as a key competitive business advantage. This […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

May 21, 2019

Via: Target Marketing

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]


Pinterest Debuts a New Ad Optimization Tool For Marketers

April 11, 2019

Via: Adweek

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform. Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, […]

Marketing Channels, Web Advertising

Important Key Performance Indicators for SEO

January 9, 2019

Via: Target Marketing

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

4 Steps for Optimizing Mobile Social Media Ads

October 5, 2018

Via: Target Marketing

Marketers optimizing mobile social media ads know they have to do so, because Americans spend most of their time on mobile devices in audio and social apps. Here are four steps marketers can take to improve that customer experience. The […]

Marketing Technologies, Other Technologies

Optimizing the Role of Events in Experiential Marketing

September 6, 2018

Via: Chief Marketer

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands […]