Tag: Optimizely X

Big Data, Customer Data

‘Marginal gains’ is dead. Long live strategic marketing.

April 16, 2018

Via: Econsultancy blog

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins. The “marginal gains” philosophy is […]