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Tag: networks

WFA Sends Publishers A Listicle — 8 Ways You Must Do Better

Advertising & Branding

WFA Sends Publishers A Listicle — 8 Ways You Must Do Better

May 17, 2018

Via: Media Post

The World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising. Perhaps rather ironically, considering the way that clickbait has taken over some […]