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Tag: mobile brand


Marketing Technologies, Mobile Marketing

Brand safety is key for 67% of mobile brand advertisers

March 10, 2023

Via: Business of Apps

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]


Marketing Technologies, Mobile Marketing

In-game ads promote higher brand recall

August 17, 2021

Via: Business of Apps

In-game advertising can generate an uplift of 12 percentage points in purchase intent among players, according to new research by TalkTalk. The mobile brand commissioned Lumen Research to find out who its ads are being seen in-game. 48% of study […]