Tag: marketing climate

Content & SEO, Marketing Channels

Is Marketing Climate Change Coming? Or Is It Already Here?

May 26, 2023

Via: CMI

Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep […]

Marketing Technologies, Other Technologies

Why Niche Marketing Has Become a Necessity for New Businesses

September 27, 2018

Via: Target Marketing

Niche marketing is the practice of targeting a narrow audience with specific wants, needs and personalities. However, intuition frequently leads new marketers to take a broad, general approach; they want to cast the widest net possible, claiming to have expertise […]