Tag: marketing channels

August 28, 2017

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]

June 30, 2017

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your […]

June 15, 2017

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]

June 13, 2017

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]

June 12, 2017

Content and design work better together – in fact, your content marketing efforts really won’t achieve optimal success if they don’t include a solid design component to bring your words to life. Not convinced your content needs design? Here are some […]

June 7, 2017

Advertisers and publishers predicting an apocalypse when Google installs a default ad blocker on Chrome in “early 2018” may be a bit premature. After all, Google thrives on ad revenue. Even in its snarky consumer-centric summary of the Google move, […]

May 30, 2017

The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a name, email or phone number. In a time where this information is highly […]

May 26, 2017

Launched in May 2016 in a few markets, the Beyond Burger attracted attention as the first veggie burger sold in the meat section of grocery stores. On its website, consumers can opt in to receive the company’s email and follow […]

May 25, 2017

HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some mysteries about how it differs from previous HTML versions as […]

May 24, 2017

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]

May 23, 2017

If you’re marketing your business on Instagram, then you’ve probably come to realize that, at times, the platform can be a tad frustrating – especially, if you’re trying to grow your following, engage an audience, generate leads and make some sales. Don’t […]

May 22, 2017

If you want to get serious about selling on LinkedIn, engaging with your prospects in real-time is paramount. Lucky for you, LinkedIn knows this too, and continues to provide new ways to foster conversations on the world’s largest network for professionals. LinkedIn’s been […]

May 22, 2017

Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day. Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this […]

May 22, 2017

Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]

May 19, 2017

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph? Now, reach into your memory to find […]

May 19, 2017

The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving the ways that businesses can reach this huge, […]

May 19, 2017

In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed […]

May 18, 2017

Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly […]

May 9, 2017

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]

May 8, 2017

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]