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Tag: marketing channels


Marketing Channels, Social Media Marketing

12 Social Media Experts Offer Their Predictions For 2024

December 14, 2023

Via: Search Engine Journal

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, […]


Big Data, Customer Data

Why marketers should care about customer journey orchestration by Digital Marketing Depot

October 26, 2023

Via: Search Engine Land

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they […]


News

From Vintage to Vibrant: How Influencer Collaborations Can Reinvigorate Traditional Marketing Channels

July 13, 2023

Via: Martech Zone

Social media has revolutionized how we connect, share, and consume content. Alongside this shift, a new breed of influential individuals has emerged — the social media influencer — and as a result, brands face an uphill battle of cutting through […]


News

5 Mistakes To Avoid in Your Digital Marketing

February 24, 2023

Via: Entrepreneur

Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that […]


News

How To Get More Budget To Experiment On New Marketing Channels

September 29, 2022

Via: Search Engine Journal

How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies? Pitch and follow the proven strategies and case studies of […]


Marketing Technologies, Other Technologies

Understanding the Power of Design and Branding

May 23, 2022

Via: Entrepreneur

It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it […]


Content & SEO, Marketing Channels

SEO for a New Site: Checklist

December 15, 2021

Via: Convince and Convert

Starting SEO for a new site is overwhelming, especially if you haven’t done it dozens of times already. In fact, the process can be quite intimidating, as there are so many technical tasks involved. SEO for a new site is […]


Marketing Technologies, Other Technologies

4 trends impacting retail marketing strategies

July 21, 2021

Via: Marketing Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


Email Marketing, Marketing Channels

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

May 28, 2021

Via: Search Engine Land

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]


Content & SEO, Marketing Technologies

How to Monetize Your Expertise

February 22, 2021

Via: Convince and Convert

Whether you have used your time at home this past year to become an expert of something or whether you need an additional incentive to become better at something, the good news is that you can actually make money from […]


Marketing Channels

Redefining the human-centred approach to marketing

July 16, 2020

Via: CMO

We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether […]


Marketing Channels, News, Social Media Marketing

LinkedIn Adds 3 New Features to Pages

January 15, 2020

Via: Adweek

LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]


Content & SEO, Marketing Technologies

How Content Marketing Budgets Will Be Spent in 2019

December 18, 2018

Via: Target Marketing

While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or […]


Marketing Channels, Social Media Marketing

5 Instagram Marketing Trends We Will See in 2019

October 15, 2018

Via: Adweek

Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive […]


Email Marketing, Marketing Channels

3 Email Deliverability Myths Debunked

July 20, 2018

Via: Target Marketing

New marketing channels seem to arise daily, fighting for marketers’ attention. Thus it’s no surprise that many rely on assumptions about email best practices, though many of these assumptions are myths and can seriously impact a campaign’s success in a […]


Marketing Technologies, Other Technologies

The State of Omnichannel Marketing

April 4, 2018

Via: Target Marketing

The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]


Marketing Channels

6 Pieces of Marketing Advice You Can Actually Use

April 2, 2018

Via: Convince and Convert

With 2018 in full swing, marketers should be thinking about way to level-up their strategies. And as much as we wish it would, money (and a marketer’s budget) doesn’t grow on trees. You probably don’t have the budget for cash-consuming […]


Marketing Channels, Web Advertising

Website Marketing How-To: The Secret to Building a Successful B2B Website

March 30, 2018

Via: Target Marketing

What if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]


Content & SEO, Marketing Technologies

13 Tips for Creating More Useful B2B Content

January 24, 2018

Via: Chief Marketer

The phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]


Email Marketing, Marketing Channels

How consumer tech habits could be impacting email success

January 23, 2018

Via: Econsultancy blog

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. Another oft-debated element is the time of day the email is sent. […]