Marketing Channels, Social Media Marketing
December 14, 2023
Via: Search Engine JournalSocial media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, […]
October 26, 2023
Via: Search Engine LandIn today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they […]
July 13, 2023
Via: Martech ZoneSocial media has revolutionized how we connect, share, and consume content. Alongside this shift, a new breed of influential individuals has emerged — the social media influencer — and as a result, brands face an uphill battle of cutting through […]
February 24, 2023
Via: EntrepreneurDigital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that […]
September 29, 2022
Via: Search Engine JournalHow do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies? Pitch and follow the proven strategies and case studies of […]
Marketing Technologies, Other Technologies
May 23, 2022
Via: EntrepreneurIt is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it […]
Content & SEO, Marketing Channels
December 15, 2021
Via: Convince and ConvertStarting SEO for a new site is overwhelming, especially if you haven’t done it dozens of times already. In fact, the process can be quite intimidating, as there are so many technical tasks involved. SEO for a new site is […]
Marketing Technologies, Other Technologies
July 21, 2021
Via: Marketing DiveTo become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]
Email Marketing, Marketing Channels
May 28, 2021
Via: Search Engine LandEmail has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]
Content & SEO, Marketing Technologies
February 22, 2021
Via: Convince and ConvertWhether you have used your time at home this past year to become an expert of something or whether you need an additional incentive to become better at something, the good news is that you can actually make money from […]
July 16, 2020
Via: CMOWe’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether […]
Marketing Channels, News, Social Media Marketing
January 15, 2020
Via: AdweekLinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]
Content & SEO, Marketing Technologies
December 18, 2018
Via: Target MarketingWhile social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or […]
Marketing Channels, Social Media Marketing
October 15, 2018
Via: AdweekInstagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive […]
Email Marketing, Marketing Channels
July 20, 2018
Via: Target MarketingNew marketing channels seem to arise daily, fighting for marketers’ attention. Thus it’s no surprise that many rely on assumptions about email best practices, though many of these assumptions are myths and can seriously impact a campaign’s success in a […]
Marketing Technologies, Other Technologies
April 4, 2018
Via: Target MarketingThe customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]
April 2, 2018
Via: Convince and ConvertWith 2018 in full swing, marketers should be thinking about way to level-up their strategies. And as much as we wish it would, money (and a marketer’s budget) doesn’t grow on trees. You probably don’t have the budget for cash-consuming […]
Marketing Channels, Web Advertising
March 30, 2018
Via: Target MarketingWhat if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]
Content & SEO, Marketing Technologies
January 24, 2018
Via: Chief MarketerThe phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]
Email Marketing, Marketing Channels
January 23, 2018
Via: Econsultancy blogThere are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. Another oft-debated element is the time of day the email is sent. […]