Content & SEO, Marketing Channels
November 22, 2022
Via: CMIMillions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers […]
November 17, 2022
Via: AdExchangerAs if marketers didn’t have a hard enough time breaking through to humans, they’re facing an increasingly cavalier group of FANGs (Facebook, Amazon, Netflix, Google) restricting or eliminating advertising opportunities for certain categories of products. For its entire existence, Netflix […]
November 15, 2022
Via: AdExchangerMarketers are hard at work gearing up for the next frontier of AI, IoT and Web3, while navigating the headwinds of cookie and mobile ID deprecation. In this environment, technology has become a marketer’s best friend. Brands are funneling enormous […]
November 8, 2022
Via: Search Engine JournalIf there’s one statement that rings true for marketers, it’s that “change is the only constant.” The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the past few years. According to CallRail’s agency growth surveys, 94% […]
Marketing Technologies, Mobile Marketing
November 7, 2022
Via: AdExchangerMid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen organically. In fact, many marketers could benefit […]
Content & SEO, Marketing Channels
November 1, 2022
Via: CMIIf a picture is worth 1,000 words, the value of a video could equate to the catalog of Stephen King novels, plus a few of his movies thrown in for good measure. Just think about that potential for connecting with […]
Content & SEO, Marketing Channels
October 14, 2022
Via: Search Engine JournalAre customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start of the sales journey? Creating meaningful experiences through personalized content […]
October 10, 2022
Via: Natalie DunnQuality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. […]
October 7, 2022
Via: Search Engine LandThe four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. Are you considering trying out a four-day workweek? If so, read on to learn about […]
Marketing Technologies, Mobile Marketing
October 5, 2022
Via: DigidayAs the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption […]
Content & SEO, Marketing Channels
October 3, 2022
Via: CMIMarketers create demand-generation content to convince more consumers to buy from your business and compel them to purchase more quickly. Yet, according to CMI’s demand generation research, you may need to explore new paths to achieving those goals. Problem with […]
Content & SEO, Marketing Channels, Social Media Marketing
September 26, 2022
Via: Search Engine JournalSocial media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]
Big Data, Platforms & Software
September 12, 2022
Via: CMOGoogle Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]
December 8, 2021
Via: John MathewsWith the COVID-19 pandemic still disrupting global sales, brands everywhere know that this holiday season could be the best chance to boost purchases by year-end. Most digital marketing tools can help marketers and their brands achieve this important goal. But […]
June 18, 2021
Via: AdExchangerAs the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive in a cookieless world? Let’s explore the question. Learning from the DMP experience There’s a […]
April 28, 2021
Via: Search Engine LandFor organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back to in-person conferences by the start of 2022. But improvements in virtual conferences and lingering uneasiness about […]
Automation, Marketing Technologies
April 27, 2021
Via: Marketing LandGood morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]
Marketing Technologies, Mobile Marketing
March 1, 2021
Via: Social Media ExaminerYou may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on. With iOS 14, Apple is making it much harder […]
Marketing Technologies, Other Technologies
October 26, 2020
Via: Marketing LandPerhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — adding drone technology to the battery […]
June 26, 2020
Via: Marketing DiveThe report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]