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Tag: marketers


Content & SEO, Marketing Channels

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

November 22, 2022

Via: CMI

Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers […]


News

Platform Ad Restrictions: Creative Ways Beer, Pharma, And Cannabis Marketers Can Fight Back

November 17, 2022

Via: AdExchanger

As if marketers didn’t have a hard enough time breaking through to humans, they’re facing an increasingly cavalier group of FANGs (Facebook, Amazon, Netflix, Google) restricting or eliminating advertising opportunities for certain categories of products. For its entire existence, Netflix […]


News

Want Better ROI From Your Marketing Tech? Treat It Like A Team Member

November 15, 2022

Via: AdExchanger

Marketers are hard at work gearing up for the next frontier of AI, IoT and Web3, while navigating the headwinds of cookie and mobile ID deprecation. In this environment, technology has become a marketer’s best friend. Brands are funneling enormous […]


News

8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023

November 8, 2022

Via: Search Engine Journal

If there’s one statement that rings true for marketers, it’s that “change is the only constant.” The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the past few years. According to CallRail’s agency growth surveys, 94% […]


Marketing Technologies, Mobile Marketing

Retargeting Is Gaming App Marketers’ Best Tool To Drive Incremental Revenue

November 7, 2022

Via: AdExchanger

Mid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen organically. In fact, many marketers could benefit […]


Content & SEO, Marketing Channels

4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

November 1, 2022

Via: CMI

If a picture is worth 1,000 words, the value of a video could equate to the catalog of Stephen King novels, plus a few of his movies thrown in for good measure. Just think about that potential for connecting with […]


Content & SEO, Marketing Channels

Content Personalization: What Is It?

October 14, 2022

Via: Search Engine Journal

Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start of the sales journey? Creating meaningful experiences through personalized content […]


Editorial

7 Important Aspects of Creating Quality Content

October 10, 2022

Via: Natalie Dunn

Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. […]


News

Digital marketers rejoice: The four-day workweek is here to stay

October 7, 2022

Via: Search Engine Land

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. Are you considering trying out a four-day workweek? If so, read on to learn about […]


Marketing Technologies, Mobile Marketing

How marketers are tailoring data-driven creative to engage audiences on CTV

October 5, 2022

Via: Digiday

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption […]


Content & SEO, Marketing Channels

Want To Generate More Demand? Follow These 4 Content Tips [Examples]

October 3, 2022

Via: CMI

Marketers create demand-generation content to convince more consumers to buy from your business and compel them to purchase more quickly. Yet, according to CMI’s demand generation research, you may need to explore new paths to achieving those goals. Problem with […]


Content & SEO, Marketing Channels, Social Media Marketing

How To Create Engaging Social Media Content: 12 Tips To Drive Results

September 26, 2022

Via: Search Engine Journal

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]


Big Data, Platforms & Software

Explainer: Everything you need to know about Google Analytics 4

September 12, 2022

Via: CMO

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]


Editorial

High Converting Holiday and Post-Holiday Newsletters

December 8, 2021

Via: John Mathews

With the COVID-19 pandemic still disrupting global sales, brands everywhere know that this holiday season could be the best chance to boost purchases by year-end. Most digital marketing tools can help marketers and their brands achieve this important goal. But […]


Big Data, Customer Data

Key Considerations For Marketers Investing In A Customer Data Platform

June 18, 2021

Via: AdExchanger

As the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive in a cookieless world? Let’s explore the question. Learning from the DMP experience There’s a […]


News

Most marketers expect to attend in-person conferences by early 2022

April 28, 2021

Via: Search Engine Land

For organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back to in-person conferences by the start of 2022. But improvements in virtual conferences and lingering uneasiness about […]


Automation, Marketing Technologies

B2B marketers rely on marketing automation: Tuesday’s daily brief

April 27, 2021

Via: Marketing Land

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]


Marketing Technologies, Mobile Marketing

Facebook Conversions API: What Marketers Need to Know

March 1, 2021

Via: Social Media Examiner

You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on. With iOS 14, Apple is making it much harder […]


Marketing Technologies, Other Technologies

Reasons for marketers to add drones to the martech stack

October 26, 2020

Via: Marketing Land

Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — adding drone technology to the battery […]


Marketing Channels

ANA: Marketers believe in innovation for brand growth, but don’t have time for it

June 26, 2020

Via: Marketing Dive

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]