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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: igital engagement

Big Data, Customer Data

Marketers Must Practice Empathy, Now More Than Ever

May 19, 2020

Via: Target Marketing

Over the past two months, consumer culture as we know it has seen a seismic shift in nearly every conceivable way. As we face stay-at-home orders and quarantines, we’re now fully immersed in the new culture of staying healthy and […]