Big Data, Customer Data

Data shows IDFA changes provide new opportunities to engage mobile consumers

November 1, 2021

Via: Business of Apps

Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who block the Apple ID for Advertisers (IDFA). Another update — iOS 15 — is coming this […]

Marketing Technologies, Mobile Marketing

These Apps Will Benefit The Most From Apple’s Pending IDFA Changes

May 21, 2021

Via: AdExchanger

Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they were unable to before. There are exceptions. If […]