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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: identity management technology

Email Marketing, Marketing Channels

Why Email Is an Easier Way to Establish User Identity

February 1, 2019

Via: Target Marketing

To better engage and monetize your audience, you have to know your audience. It’s no coincidence that the two platforms that command the majority of digital ad spend also collect the majority of first-party data on their users. To effectively […]