Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Ideal Customer

Big Data, Customer Data, Marketing Channels, Web Advertising

Use Your Ideal Customer Avatar to Boost Google Ads Performance

June 2, 2020

Via: Target Marketing

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer. Many small business owners who do their own marketing are simply too attached […]