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Marketing Technologies, Other Technologies

5 Ecommerce Marketing Strategies That You Should Try This Year

January 21, 2021

Via: Entrepreneur

Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinational company, started selling almost […]


Marketing Channels, News, Social Media Marketing

10 Social Media Trends That Every Marketer Should Know in 2021

January 20, 2021

Via: Social Media Today

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Indeed, the impacts of the COVID-19 pandemic, and the various mitigation […]


News

Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.

January 20, 2021

Via: Entrepreneur

Nike faced backlash from Black Lives Matter (BLM) opponents in 2017 for its campaign supporting Colin Kaepernick and, by proxy, the BLM movement. Now, with the stakes significantly higher, brands issuing statements of support for BLM are even getting backlash […]


Marketing Channels, News, Web Advertising

Google Confirms a Way to Hide Internal Links

January 19, 2021

Via: Search Engine Journal

Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Some SEOs have been hiding internal links in the button element in order to block PageRank from “unimportant” pages. Mueller’s answer seems […]


Marketing Technologies, Other Technologies

5 Tips for Selecting Marketing Technology, Based on Research

January 18, 2021

Via: Convince and Convert

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]


Marketing Channels, Web Advertising

4 Must-Try Retail PPC Strategies for 2021

January 14, 2021

Via: Search Engine Journal

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies […]


Marketing Channels, Social Media Marketing

How to Build the Perfect Facebook Ad Audience

January 13, 2021

Via: Search Engine Journal

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]


Marketing Channels, News, Web Advertising

Google Search Console Adds Report For News Publishers

January 12, 2021

Via: Search Engine Journal

A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. Site owners can access the new performance report by logging into Search Console and clicking Google News in the navigation […]


Marketing Technologies, Other Technologies

Lead Conversion Statistics All B2B Marketers Need to Know

January 12, 2021

Via: Convince and Convert

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]


Marketing Channels, Social Media Marketing

Top Social Media Listening Tools to Turn Followers into Customers and Brand Ambassadors

January 11, 2021

Via: Convince and Convert

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: […]