Content & SEO, Marketing Channels
April 17, 2024
Via: Search Engine JournalIf you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The […]
Big Data, Platforms & Software
April 16, 2024
Via: Search Engine JournalGoogle ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they […]
Content & SEO, Marketing Channels
April 16, 2024
Via: Search Engine JournalToday’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, […]
Content & SEO, Marketing Channels
April 15, 2024
Via: Search Engine JournalSearch marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than […]
April 15, 2024
Via: Search Engine JournalGoogle’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]
Content & SEO, Marketing Channels
April 10, 2024
Via: CMIA massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]
Marketing Channels, Web Advertising
April 9, 2024
Via: Search Engine LandGoogle leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. Without AI assistance for PPC bidding and creative decisions, your conversion rate will […]
Content & SEO, Marketing Channels, Marketing Technologies, Mobile Marketing
April 8, 2024
Via: Search Engine JournalOver the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from […]
Content & SEO, Marketing Channels
April 8, 2024
Via: Search Engine JournalFor digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online. Video content is one of the most popular forms of […]
Content & SEO, Marketing Channels
April 8, 2024
Via: Search Engine LandAs an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements […]
April 2, 2024
Via: Search Engine LandThe customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an […]
Marketing Channels, Social Media Marketing
April 2, 2024
Via: Search Engine LandInstagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create […]
Content & SEO, Marketing Channels
April 1, 2024
Via: Search Engine JournalGoogle’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls […]
Content & SEO, Marketing Channels
April 1, 2024
Via: Search Engine JournalContent continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business […]
Email Marketing, Marketing Channels
April 1, 2024
Via: EntrepreneurBy next year, people around the world will send and receive 376 billion emails every day. Inboxes are jam-packed, so capturing your customers’ attention is only getting harder. Want to stand out and get more clicks? Stop obsessing about your […]
Content & SEO, Marketing Channels
March 27, 2024
Via: CMIThree trending SEO shockwaves could shake marketers to their core vitals. But don’t panic. You can still use search to drive engagement and traffic. You just need to revisit your SEO strategy to prevent your valuable content from getting buried […]
Content & SEO, Marketing Channels
March 26, 2024
Via: Search Engine JournalWebinars can be an invaluable tool for marketers. When done right, they can: Act as great content for your brand. Build your brand as an authority in your industry Generate leads based on your ideal audience. Be repurposed as evergreen […]
Automation, Marketing Technologies
March 25, 2024
Via: EntrepreneurTargeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]
Content & SEO, Marketing Channels
March 25, 2024
Via: Search Engine Journal2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]
Marketing Channels, Social Media Marketing
March 25, 2024
Via: Search Engine LandInstagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change was rolled out to encourage users […]