Tag: Facebook

April 11, 2022

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be […]

April 5, 2022

Roughly 30% of Facebook advertising targeting by interest is inaccurate or irrelevant according to a study from North Carolina State University. The researchers examined how Facebook tracks behaviours and topics of users and found that around a third of the […]

March 10, 2022

When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them. Not only does Facebook rank at the top for most used social […]

February 24, 2022

The Facebook Ad Library is still stirring up the digital marketing ecosystem. This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it has been live, A/B testing, and more. It also gives […]

February 22, 2022

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall […]

February 22, 2022

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without […]

February 22, 2022

Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content. Already available to some users, Meta is now […]

February 4, 2022

Facebook might have finally reached its peak usage, reporting 1.93 billion daily active and 2.91 million monthly active users in its fourth quarter results. While only a loss of half a million dailies, it is significant as it is the […]

January 24, 2022

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]

January 10, 2022

Researchers have spent years complaining that the largest technology platforms make their products black boxes that are impossible to peer into. But a pair of nonprofits is about to start investigating how one operates outside its own walls. Today, Mozilla, […]

January 5, 2022

Privacy regulators in France are preparing to fine Google around $170 million and Facebook around $68 million for making it too difficult for users to reject tracking cookies, according to a report Wednesday in Politico. The French National Data Protection […]

January 3, 2022

Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for […]

December 30, 2021

January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser […]

December 29, 2021

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. […]

December 22, 2021

The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022.  That’s why, […]

November 22, 2021

The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into […]

November 19, 2021

Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, the company announced Thursday. First announced as a test in January 2021, topic […]

November 8, 2021

Facebook , Instagram and its entire network of services, including WhatsApp , and even the internal communication tools themselves fell on September 4 for almost six hours. Although a month later saying 6 hours seems not to be so bad, […]

November 5, 2021

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings […]

November 4, 2021

A whistleblower revealed that Facebook prioritized profits over people, an announcement that was supposed to be shocking, I suppose. And then The Verge ran a story announcing that Facebook intended to change its name and rebrand the company. What’s going […]