Tag: content

January 17, 2023

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

December 27, 2022

Write For Users, Not Search Engines I wish we could go back in time and replace the word engine in search engine optimization with user, though. In the early days of SEO, frequent, recent, and low-quality content could manipulate the […]

December 19, 2022

Creating Shareable Content If you’re Beyoncé, you can probably skip this section. For anyone else, who doesn’t have tens of thousands of adoring fans who will repost anything you share, let’s take a look at some of the common features […]

December 12, 2022

A lot of the pressure around content marketing comes from the feeling that we need to be producing new pieces, new ideas, and new formats constantly. Every time we post a video or blog post, the slate goes blank again, […]

November 2, 2022

The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut […]

September 14, 2022

Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes, Johannes Beus) have […]

September 1, 2022

When I first got into SEO over 20 years ago, link building was easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top […]

August 1, 2022

Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense. Many times, great efforts were […]

July 29, 2022

Copywriting may sound easy. It’s just talking about your product, right? Well, it’s a lot more complicated than that. Even if you follow the commandments of great copywriting, you’re likely missing out on a key component of a successful marketing strategy: Efficiency. Being able […]

July 21, 2022

Remember two years ago when you would make fun of people who used TikTok? Don’t worry, I did the same. And yes, I deeply regret it. Now all you see people talking about is TikTok. A lot of people struggle […]

July 18, 2022

When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views – whatever it is, you need a clear, well-thought-out, and defined […]

July 11, 2022

Health Essentials boasts some impressive vital signs. The content brand, owned by the Cleveland Clinic, earns more than 12 million visits each month. That’s 60 times the traffic it earned a decade ago. Not surprisingly, the content team’s mission expanded over […]

July 8, 2022

A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks […]

July 6, 2022

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfill the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten. However, that picture is changing […]

July 6, 2022

Instagram is one of the best ways to market your product or service to a younger demographic. Out of one billion monthly active users – yes, one billion – two-thirds of them are 34 years old or younger. But, as […]

June 22, 2022

Asking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]

June 20, 2022

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]

June 15, 2022

Recently, a client in the technology industry wanted to develop clear, easy-to-understand content that their audience could relate to. But it didn’t seem possible. Without skilled writers to translate technical concepts into business outcomes, this company could not build its […]

June 6, 2022

“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an […]

June 3, 2022

So many articles tout the advice to “know your why” that the phrase is now a marketing cliché. And, yup, this article will talk about that adage. But there’s a twist. I think that advice steers content marketers wrong. The […]