August 23, 2022
Via: EntrepreneurEvery business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]
May 29, 2020
Via: Tailynn GableThe marketing world is bedeviled by uncertainty. For that reason, not only is buyer behavior overly eclectic, but also fairly risk-averse. Many prospects stick to a tried-and-true product until a newly launched one proves its value. As marketers quickly gauge […]
January 27, 2020
Via: Sofia AllendeMarketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]
February 29, 2024
February 29, 2024
March 15, 2024