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Tag: buy button

Big Data, Customer Data

Twitter Pulls Back from On-Platform Buying – Do Consumers Want to Buy on Social?

May 26, 2016

Via: Social Media Today

According to a new report from BuzzFeed, Twitter has disbanded its 25 member commerce team. The group had primarily been working on Twitter’s ‘Buy Button’, which it was envisioned would eventually enable one-click shopping on the platform, as well as […]