Tag: business

November 4, 2020

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million […]

June 10, 2020

In the data business, the ability to fine-tune database structure and toolsets to meet unique business requirements is key to success, not just flashy features and functionalities. Beware of technology providers who insist on a “one-size-fits-all” customer data solution, unless […]

February 17, 2020

Wondering how to run brand contests and giveaways like a pro? Contests and giveaways can be an amazingly easy and quick way to generate positive engagement, get more traffic to your website and most importantly, generate more leads for your […]

January 2, 2020

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]

November 7, 2019

If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying behavior […]

September 20, 2019

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]

September 16, 2019

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]

July 21, 2019

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]

June 15, 2019

Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. […]

June 10, 2019

How do you protect your brand reputation? One way is to do your due diligence, even when purchasing promotional products to market your brand. Here are the five pillars of brand safety when marketing with promotional products. Promotional products are […]

May 29, 2019

Imagine that you are casually browsing through a clothing store and something catches your eye. You are interested in buying the item, but all the lines are backed up in the store. Not wanting to wait around, you put the […]

March 21, 2019

People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that […]

March 20, 2019

Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business. But for a long time, word of mouth marketing has been mostly ignored in favor of […]

March 5, 2019

Being a “data-driven” marketer may make good cover letter material. But when it is actually true, it makes for incredible business gains. There are plenty of reasons for the gap between marketers’ ideals or promises and their actual everyday processes: […]

March 4, 2019

Consumers want to feel good about what they’re buying. To that end, companies participating in #EmployeeAppreciationDay last week went a long way toward making great customer experiences more likely to happen for their brands. There are at least three reasons […]

January 23, 2019

Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline merchants of all sizes build bigger and […]

January 14, 2019

It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports that fraud rates have almost […]

October 2, 2018

Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found […]

September 25, 2018

It’s time. Sure, we’re actively executing on our 2018 marketing plans — and there are still plenty of wins to be collected this calendar year — but many of 2019’s most successful campaigns will be born now. It’s time for […]

September 24, 2018

Why do the most lucrative industries quickly become the most saturated? Because that’s where people are making money. In no time, that lucrative industry becomes an over-populated any man’s zone where only the exceptional survive. Fortunately, in the words of […]