Tag: business

January 4, 2023

How can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]

December 1, 2022

How SEO Can Positively Impact Other Marketing Channels There are many important ways in which SEO can impact other marketing channels. But let’s take a look at how it can help those teams meet their personal and team goals. Collaboration […]

July 7, 2022

Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand […]

February 17, 2022

A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey […]

February 16, 2022

We spend a lot of time at CMI thinking about the purpose of content in business. It sounds funny. The purpose of content in business? When we start work with a company on putting a functional plan around their content, […]

September 24, 2021

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer. Pioneered by […]

September 23, 2021

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Vi Nguyen, Crystal Zhang, and […]

July 29, 2021

If you take a look at consumers from small towns to the world’s biggest cities, you will find that there is always a huge gap in age. Companies recently had to figure out what makes Millennials tick, now the focus […]

February 18, 2021

Account structure is a critical element for ensuring paid search success. Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives. An effective structure is deeply connected to your marketing […]

January 26, 2021

Unsure when is the best time to post your content on social? This is a great place to start. In this infographic, Blog2Social shares a breakdown of what a strong social media schedule would look like. Use the data provided […]

January 25, 2021

Marketing is a creative pursuit, especially in a supersaturated digital landscape. It can be expensive to make your brand stand out from the noise, which is why it’s so important to invest in high-quality, attractive, compelling marketing materials that tell […]

January 25, 2021

In 2020, your law firm has likely had to make a lot of changes that you didn’t see coming to keep going and providing legal assistance to your clients. We all had to find new ways of doing things last […]

January 13, 2021

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]

January 12, 2021

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]

November 4, 2020

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million […]

June 10, 2020

In the data business, the ability to fine-tune database structure and toolsets to meet unique business requirements is key to success, not just flashy features and functionalities. Beware of technology providers who insist on a “one-size-fits-all” customer data solution, unless […]

February 17, 2020

Wondering how to run brand contests and giveaways like a pro? Contests and giveaways can be an amazingly easy and quick way to generate positive engagement, get more traffic to your website and most importantly, generate more leads for your […]

January 2, 2020

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]

November 7, 2019

If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying behavior […]

September 20, 2019

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]