Tag: business

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

May 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s […]

May 18, 2023

In today’s fast-paced digital marketing landscape, it is crucial for businesses to stay ahead of the game to remain competitive and successful. As technology continues to rapidly evolve, marketers must stay informed about the latest advancements and emerging trends. The […]

May 11, 2023

The following is a guest piece by Brady Brim-Deforest, co-founder of Media.Monks. Opinions are the author’s own. Over the last decade, digital transformation has been joined by the common trope, “Every company is a tech company.” But now, a new […]

May 9, 2023

How can a craft business owner attract attention to their handmade goods? It’s definitely possible to effectively promote handmade businesses through various marketing strategies, including social media marketing. Marketing a craft business requires careful planning, but with the right techniques, […]

May 5, 2023

The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of […]

January 4, 2023

How can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]

December 1, 2022

How SEO Can Positively Impact Other Marketing Channels There are many important ways in which SEO can impact other marketing channels. But let’s take a look at how it can help those teams meet their personal and team goals. Collaboration […]

July 7, 2022

Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand […]

February 17, 2022

A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey […]

February 16, 2022

We spend a lot of time at CMI thinking about the purpose of content in business. It sounds funny. The purpose of content in business? When we start work with a company on putting a functional plan around their content, […]

September 24, 2021

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer. Pioneered by […]

September 23, 2021

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Vi Nguyen, Crystal Zhang, and […]

July 29, 2021

If you take a look at consumers from small towns to the world’s biggest cities, you will find that there is always a huge gap in age. Companies recently had to figure out what makes Millennials tick, now the focus […]

February 18, 2021

Account structure is a critical element for ensuring paid search success. Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives. An effective structure is deeply connected to your marketing […]

January 26, 2021

Unsure when is the best time to post your content on social? This is a great place to start. In this infographic, Blog2Social shares a breakdown of what a strong social media schedule would look like. Use the data provided […]

January 25, 2021

Marketing is a creative pursuit, especially in a supersaturated digital landscape. It can be expensive to make your brand stand out from the noise, which is why it’s so important to invest in high-quality, attractive, compelling marketing materials that tell […]

January 25, 2021

In 2020, your law firm has likely had to make a lot of changes that you didn’t see coming to keep going and providing legal assistance to your clients. We all had to find new ways of doing things last […]

January 13, 2021

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]

January 12, 2021

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]