Tag: business marketers

Marketing Technologies, Other Technologies

New York’s Happiest B-to-B Database Marketer

August 4, 2016

Via: Target Marketing

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. Now, normally I find business marketers complaining endlessly […]

Marketing Channels, Social Media Marketing

The Top 5 Social Analytics Tools for Small Business Marketers

May 27, 2016

Via: Duct Tape Marketing

Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on […]