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How Cadbury is using experiential marketing to delight consumers

How Cadbury is using experiential marketing to delight consumers

October 5, 2016

Via: Econsultancy blog

Aiming to get students to ‘unleash the child within’, last month the Double Decker fun bus campaign toured university campuses up and down the country. Alongside the recent television advert, it marks Cadbury’s aim of marketing its single chocolate bars, […]