Tag: Burger King

October 12, 2022

Burger King is encouraging consumers to become amateur ghost hunters with the app integration timed for Halloween. The campaign could appeal to people who enjoy reality shows and movies that depict paranormal sleuths trying to make contact with the dead, […]

May 17, 2022

For more than 60 years, McDonald’s has held strong as an icon of America’s post-war boom. As the world’s largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while […]

April 29, 2022

With its creative and media appointment, Restaurant Brands International caps off a yearlong marketing shakeup that began when its global marketing head and longtime Burger King executive Fernando Machado left the company for Activision Blizzard in April 2021. It is […]

March 8, 2022

After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs, potentially growing from a $29.4 billion market in 2020 to more than $162 billion in 2030, per Bloomberg Intelligence. The […]

December 7, 2021

Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice […]

November 1, 2021

Burger King’s partnership with the Robinhood app to offer cryptocurrency takes its previous giveaways of Whoppers and dollars to the next level. While the cryptocurrency market is particularly volatile, the Bitcoin and Ethereum being offered are currently valued in the […]

September 9, 2021

Burger King expands its commitment to offering fresher, more natural food with the nationwide reduction of 120 “non-essential” artificial ingredients — the blacklist includes mouthfuls like sodium ethyl p-hydroxybenzoate and potassium hydrogen sulphite — and an accompanying Keep It Real […]

April 5, 2021

Fernando Machado’s move to Activision Blizzard from RBI comes as the video game giant seeks to maintain sales momentum after seeing strong growth during the pandemic. Machado is widely recognized for his innovative campaigns that get people talking and drive […]

March 26, 2021

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]