Tag: brands

August 26, 2020

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering […]

August 26, 2020

To know marketing is to know life. Brands are the personification of the companies behind them. And the same issues that face us mere mortals must be confronted by the marketers behind the faux corporate persons we call the brand. […]

August 4, 2020

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]

July 22, 2020

With an advertising budget that grew 3.2% to $4.25 billion last year, Coca-Cola provides important insights into marketing trends among major brands. The company’s plans to increase marketing in the second half of the year are significant after CEO James […]

July 17, 2020

Ever since protests began in the wake of the killing of George Floyd by Minneapolis police, some brands have taken a stand, speaking out against racism and supporting Black people in their advertising. This latest report from Piplsay suggests that […]

July 9, 2020

Just in case you hadn’t noticed, we are living in unprecedented times. From the human perspective, the list of reasons for this plainly obvious fact is too long and tragic to get into. From a marketing perspective, however, acute — […]

April 29, 2020

The idea to offer virtual skin consultants didn’t occur to Sarah Akram until early 2020. Akram, a master esthetician and founder of Sarah Akram Skincare, caters to celebrities like Billy Porter and Zooey Deschanel and has received requests from customers […]

April 7, 2020

It’s an incredible statistic that 98% of visitors to your website leave without buying or moving forward in their customer journey. This is in sharp contrast with the experience in physical stores, where shoppers are much more likely to make […]

February 10, 2020

Content marketing has come a long way during the past decade. Today, most brands have established content at the heart of their marketing strategies, and they’re investing heavily in the distribution of their branded stories across digital channels. In fact, […]

December 23, 2019

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything […]

November 15, 2019

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation […]

November 12, 2019

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]

November 6, 2019

The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon […]

October 29, 2019

Hearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a […]

October 21, 2019

The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms. The latest flare-up was […]

October 18, 2019

No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. […]

October 3, 2019

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when […]

October 2, 2019

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]

September 27, 2019

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform […]

September 26, 2019

Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs. That means that brands can’t afford to […]