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Tag: Brands and retailers

Now It’s Personal: How To Place Consumers At The Heart Of A Strategy

Advertising Technology

Now It’s Personal: How To Place Consumers At The Heart Of A Strategy

June 27, 2018

Via: Media Post

Personalization has emerged as a top priority in retail. Brands and retailers are investing in data and technology to deliver more tailored experiences across their digital and in-store experiences. By 2022, personalization will push a revenue shift of $800 billion […]