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Tag: Brand Loyalty


News

Back-to-school challenges marketers as shoppers focus on savings

August 10, 2022

Via: Marketing Dive

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will have on purchasing decisions. As a result, brands and retailers are focused on finding a message that promotes value […]


Marketing Technologies, Mobile Marketing

Mobile users are more likely to share email for branded communication

December 10, 2021

Via: Business of Apps

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]


Big Data, Customer Data

If You’re Not Marketing to Older People, Your Business Is Missing Out Big Time

October 28, 2021

Via: Entrepreneur

In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Even during a deep dive into audience segmentation or analytics, marketers may miss something right in front of their […]


Big Data, Customer Data

Companies’ behavior mid-pandemic influences future brand loyalty, survey finds

May 13, 2020

Via: Marketing Dive

The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider […]


Big Data, Customer Data

4 Reasons Emotional Data Is Key for Building Brand Loyalty

May 22, 2019

Via: Adweek

Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase. That’s according to a new study from Deloitte Digital on how emotions impact long-term […]