Tag: Brand Loyalty

October 31, 2023

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages […]

August 10, 2022

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will have on purchasing decisions. As a result, brands and retailers are focused on finding a message that promotes value […]

December 10, 2021

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]

October 28, 2021

In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Even during a deep dive into audience segmentation or analytics, marketers may miss something right in front of their […]

May 13, 2020

The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider […]

May 22, 2019

Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase. That’s according to a new study from Deloitte Digital on how emotions impact long-term […]