Tag: Black Friday

November 27, 2021

Black Friday — it’s complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have continued […]

November 18, 2021

Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year. The holiday […]

November 11, 2021

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. Not because there won’t be notable cuts; they have already happened and continue to do so, according […]

October 29, 2020

With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due […]

November 20, 2018

Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays. Consumers plan to spend […]

October 26, 2018

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]

April 6, 2018

There’s a lot to sink your teeth into in this week’s stats roundup. It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium. So, let’s […]

January 20, 2017

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According to research released this morning by Facebook, mobile transactions […]

November 29, 2016

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll’s data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of […]

November 3, 2016

Black Friday is coming early this year to JC Penney. The 1,020-unit chain will begin offering select Black Friday deals and promotions early this month in an effort to attract shoppers eager to get a jump on their holiday gift […]