Tag: big data

November 4, 2016

“Most companies are totally failing at tying data to what they’re trying to do,” said Shannon Duffy, VP of Marketing forSalesforce Pardot, the cloud giant’s B2B automation arm. Although data is everywhere, she told me, people often feel they just […]

September 6, 2016

When writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands. However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just […]

May 3, 2016

The ability to sell your products and services on LinkedIn is about to get a whole lot easier – and that’s good news for everyone involved. With 420 million members in 200+ countries – and adding 2 new members every second – LinkedIn is already […]

April 13, 2016

Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV. The survey has thrown up plenty of fascinating data – […]

April 4, 2016

The power of customer data is understood by all marketers. But even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data. Companies with a strong data management strategy can gain a 360-view of […]

March 24, 2016

In an effort to compete with the cross-device data-sharing capabilities of Facebook and Google, Adobe launched Adobe Marketing Cloud Device Co-op this week, which it says could potentially link up to 1.2 million devices worldwide. The co-op will allow brands […]

March 7, 2016

When brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including Allstate, StubHub, Unilever and Netflix — started taking programmatic in-house in order to have more control […]

January 19, 2016

As the data revolution impacts more of corporate America, one of the most important questions facing the data-maturing organization is “Who owns the data?” Not surprisingly, the answer is “it depends.” Personal experience leads me to believe there are at […]

December 31, 2015

We are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital […]