Tag: Back-to-School Marketing


Back-to-school challenges marketers as shoppers focus on savings

August 10, 2022

Via: Marketing Dive

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will have on purchasing decisions. As a result, brands and retailers are focused on finding a message that promotes value […]


Back-to-School Marketing in the COVID-19 Era

August 29, 2020

Via: Natalie Dunn

The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and […]