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Tag: B2B marketing


Content & SEO, Marketing Technologies

5 B2B Content Marketing Examples You Can Copy

March 30, 2020

Via: Convince and Convert

B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and […]


Email Marketing, Marketing Channels

Three Ways to Incorporate Video Into Your Email Marketing Program

January 8, 2020

Via: Chief Marketer

Engaging potential customers through email marketing has its challenges. Consider this: Half of marketers consider email to be one of the top channels for finding ROI-generating leads, according to Chief Marketer’s recent 2020 B2B Marketing Outlook Survey. But engaging targeted […]


Automation, Marketing Technologies

New AI Tools for Better Engagement

January 31, 2019

Via: Chief Marketer

The coming year promises to be an exciting one in the world of artificial intelligence. AI ToolsAI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time […]


Marketing Technologies, Other Technologies

Psychology of Choice for B2B Marketing

December 11, 2018

Via: Target Marketing

Addressing personal values matters in B2B marketing — more than most might think. In fact, research from Motista and ThinkGoogle shows that B2B brands have more emotional bonds with their customers than B2C brands. Their findings, which involved researching more […]


Marketing Technologies, Other Technologies

B2B Marketing ROI — Focus on Quality Over Quantity

November 20, 2018

Via: Target Marketing

The efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]


Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising

SEO for Content Marketers: Key Tips

October 1, 2018

Via: Chief Marketer

SEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]


Marketing Technologies, Other Technologies

12 Ways to Ignite Your B2B Marketing

September 5, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]


Marketing Channels

How to Unleash the Power of Storytelling in Marketing

September 5, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]


Marketing Channels

Customers Should Be the Focus of Your B2B Story

August 30, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Marketing Channels, Social Media Marketing

5 Ways B2Bs Can Leverage Social for Success

July 7, 2017

Via: Social Media Today

I’m convinced those of us guiding social media strategy at B2B brands have to be even more creative than our B2C counterparts in many respects. No offense to my awesome B2C colleagues – many of whom are creating great social experiences […]


Big Data, Platforms & Software

Is Twitter Right for Your Digital Strategy?

May 8, 2017

Via: Chief Marketer

Marketers—and users—have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor […]


Content & SEO, Marketing Technologies

Creating Content to Benefit Your Entire Organization

April 21, 2017

Via: Chief Marketer

Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success. That’s because successful content marketing isn’t […]


Marketing Technologies, Other Technologies

How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

March 28, 2017

Via: Online Marketing Blog

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]


Big Data, Customer Data

How B2B Marketers Can Improve the Customer Experience

December 1, 2016

Via: Chief Marketer

Rising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience. Backing that […]


Marketing Channels, Web Advertising

B2B Marketers Shouldn’t Ignore Facebook

November 8, 2016

Via: Social Media Today

A new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook, as well as other “nontraditional” social networks, in order to reach key B2B decision-makers. The study – based on survey results […]


Big Data, Customer Data

What defines a great customer experience for B2B companies?

September 6, 2016

Via: Econsultancy blog

When writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands. However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just […]


Content & SEO, Marketing Technologies

How to Create Revenue-Generating B2B Content

June 30, 2016

Via: Convince and Convert

Proving ROI for content marketing is difficult for even the most seasoned of marketers. The numbers bear this out as 79% of content marketers confess to being unsuccessful at proving ROI. Unfortunately, unless you can connect your efforts to dollars earned or […]


Marketing Channels

5 Steps to Boost B2B Marketing Productivity

June 28, 2016

Via: Convince and Convert

When it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. While those are valuable conversations to have, sometimes teams put the cart before the horse by focusing on refining […]


Marketing Channels, Social Media Marketing

The Case for B2B Marketing on LinkedIn

June 15, 2016

Via: Social Media Today

While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn To underline the network’s value for B2B brands, […]


Automation, Marketing Technologies

What Springsteen Knew About B2B Marketing Automation

June 13, 2016

Via: Chief Marketer

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been. Yes, really. Think about your marketing automation systems. […]