Content & SEO, Marketing Technologies
March 30, 2020
Via: Convince and ConvertB2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and […]
Email Marketing, Marketing Channels
January 8, 2020
Via: Chief MarketerEngaging potential customers through email marketing has its challenges. Consider this: Half of marketers consider email to be one of the top channels for finding ROI-generating leads, according to Chief Marketer’s recent 2020 B2B Marketing Outlook Survey. But engaging targeted […]
Automation, Marketing Technologies
January 31, 2019
Via: Chief MarketerThe coming year promises to be an exciting one in the world of artificial intelligence. AI ToolsAI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time […]
Marketing Technologies, Other Technologies
December 11, 2018
Via: Target MarketingAddressing personal values matters in B2B marketing — more than most might think. In fact, research from Motista and ThinkGoogle shows that B2B brands have more emotional bonds with their customers than B2C brands. Their findings, which involved researching more […]
Marketing Technologies, Other Technologies
November 20, 2018
Via: Target MarketingThe efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]
Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising
October 1, 2018
Via: Chief MarketerSEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]
Marketing Technologies, Other Technologies
September 5, 2017
Via: Online Marketing BlogB2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]
September 5, 2017
Via: Chief MarketerThere is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]
August 30, 2017
Via: Chief MarketerWant to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]
Marketing Channels, Social Media Marketing
July 7, 2017
Via: Social Media TodayI’m convinced those of us guiding social media strategy at B2B brands have to be even more creative than our B2C counterparts in many respects. No offense to my awesome B2C colleagues – many of whom are creating great social experiences […]
Big Data, Platforms & Software
May 8, 2017
Via: Chief MarketerMarketers—and users—have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor […]
Content & SEO, Marketing Technologies
April 21, 2017
Via: Chief MarketerExecuting a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success. That’s because successful content marketing isn’t […]
Marketing Technologies, Other Technologies
March 28, 2017
Via: Online Marketing BlogIf you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]
December 1, 2016
Via: Chief MarketerRising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience. Backing that […]
Marketing Channels, Web Advertising
November 8, 2016
Via: Social Media TodayA new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook, as well as other “nontraditional” social networks, in order to reach key B2B decision-makers. The study – based on survey results […]
September 6, 2016
Via: Econsultancy blogWhen writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands. However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just […]
Content & SEO, Marketing Technologies
June 30, 2016
Via: Convince and ConvertProving ROI for content marketing is difficult for even the most seasoned of marketers. The numbers bear this out as 79% of content marketers confess to being unsuccessful at proving ROI. Unfortunately, unless you can connect your efforts to dollars earned or […]
June 28, 2016
Via: Convince and ConvertWhen it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. While those are valuable conversations to have, sometimes teams put the cart before the horse by focusing on refining […]
Marketing Channels, Social Media Marketing
June 15, 2016
Via: Social Media TodayWhile many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn To underline the network’s value for B2B brands, […]
Automation, Marketing Technologies
June 13, 2016
Via: Chief MarketerWhen Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been. Yes, really. Think about your marketing automation systems. […]