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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Automated reports

Marketing Channels, Web Advertising

3 ways to stay on top of PPC performance

February 22, 2023

Via: Search Engine Land

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that […]