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Brands scrutinize video ad budgets as upfronts approach

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Tag: audience building

Why the Newsletter Is the Most Important Part of Content Marketing

January 21, 2016

Via: The Content Strategist

The biggest weapon content marketers have in their arsenal has been around since Bill Clinton got his first Hotmail account: the email newsletter. It’s given birth to many a new media empire, and it remains the most effective audience-building tool […]