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Tag: Attribution Rules

Big Data, Customer Data

Factors for Marketers to Consider in Attribution Rules

January 10, 2019

Via: Target Marketing

At the end of each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules. Call it “Back-end Analysis” or “Campaign Analytics.” Old-timers may use terms like “Match-back.” Regardless, it is one […]