Tag: apple

November 8, 2022

Apple’s advertising privacy policies (namely iOS 14) have rocked the digital advertising industry for the last year. But in the meantime, Apple’s ad business has seen plenty of growth. Apple’s services business, including advertising, grew 24% year over year to […]

October 27, 2022

Apple’s latest advertising plays signal a clear intent to feed more revenue into its budding ads business, though they also further ramp up existing tension between itself and Meta. With the new guidelines, which arrived under the radar, Apple now […]

October 19, 2022

Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As a result, today, the ad tech industry is no longer a titans’ dual between […]

June 30, 2022

Brendan Carr, the commissioner of the FTC, cited a BuzzFeed News report that China had total access to user data. Leaked audio from TikTok internal meetings indicated that China could access all user data from September 2021 to January 2022. […]

June 9, 2022

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]

May 19, 2022

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be […]

March 31, 2022

After Russia decided to invade the neighboring country of Ukraine, killing countless civilians and forcing people to leave their homes, Western governments deployed harsh economic sanctions against Russia. Policy-makers were not alone in striking Russia with severe sanctions, as more […]

March 24, 2022

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]

February 21, 2022

As the country celebrates Presidents Day, former President Donald J. Trump has officially launched his Truth Social app on Apple’s App Store. The goal is to give users of any political affiliation the freedom to speak their mind without any […]

February 15, 2022

With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making […]

January 28, 2022

Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]

January 12, 2022

Apple reportedly paid out over $260 billion to app developers since the App Store launched in 2008, highlighting the store’s phenomenal growth. The App Store is now being accessed by more than 600 million people each week across 175 countries. […]

January 10, 2022

Apple’s App Tracking Transparency that was rolled out with iOS 14.5 appears to have made no difference in the total number of active third-party trackers, and didn’t affect third-party tracking connection attempts either. That’s according to new research from the […]

December 29, 2021

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. […]

December 9, 2021

Siding with Apple, a federal appellate court has stayed a trial judge’s order that would have required the company to allow developers to use in-app buttons or links to point consumers to outside payment options. In an order issued Thursday, […]

December 2, 2021

Podcasting takes work. It’s not enough to simply turn on the microphones, put on a pair of headphones, interview a CEO, and post it online. You’ve invested so many resources in the podcast content before a producer presses the record […]

November 18, 2021

Netflix has finally put to rest rumors (hopes and dreams) that it would one day monetize with advertising – but now Zoom is stepping up to the plate. The Zoom CEO rejected the idea of monetizing its free video conferencing […]

November 15, 2021

Spring, the commerce platform for creators, just partnered with Instagram to help creators achieve a 100% profit from their merchandise. Costs for goods, manufacturing and shipping would be eliminated and creators can check their transactions in-app. It’s essentially a great […]

August 31, 2021

In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn […]

August 26, 2021

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. It’s known that Google pays a considerable amount for its default search position in Safari, but that number is said to […]