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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: App Campaigns

Marketing Channels, Web Advertising

3 New Google App Campaigns Features Coming in July

June 13, 2019

Via: Target Marketing

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]