Tag: App Campaigns

Marketing Channels, Web Advertising

3 New Google App Campaigns Features Coming in July

June 13, 2019

Via: Target Marketing

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]